Meet
the founder
Hana Sharaf is the founder of S5 and a former professional basketball player who experienced firsthand the gaps in athlete support in Egypt. As an athlete, she saw how the lack of structured nutrition, mental preparation, performance monitoring, and recovery systems directly affected development and results. She later coached youth basketball for two years, gaining deeper insight into how young athletes grow and what they truly need to succeed. Hana then moved to the UK, where she studied Sports Science and worked with sports teams, developing expertise across performance, nutrition, psychology, and athlete monitoring. She returned to Egypt with a clear vision: to bring elite, science-based athlete support to the local market and create a new standard of performance and care through S5.
OUR STORY
S5 was created by founder Hana Sharaf after seeing a major gap in how athletes are supported in Egypt — a gap she experienced firsthand as an athlete herself. Too often, athletes and teams are left to navigate performance, injuries, nutrition, and mental preparation on their own, without proper scientific guidance or coordinated care. S5 was built to change that. By bringing sports science, sports nutrition, sports psychology, physiotherapy, rehabilitation, and performance analysis under one roof, we created a system that makes athlete development clear, efficient, and truly effective. What makes S5 different is our commitment to evidence-based practice and integrated support, allowing every athlete and every team to get the best out of their potential without confusion or wasted effort. We also simplify the process for sports clubs and teams by handling assessments, monitoring, and reporting, so they receive clear, actionable insights while we take care of the rest. Our mission is to raise the standard of athlete care and performance in Egypt and build a new model for how athletes are developed.
